Adidas, Samsung, Google, Intel, Levi’s and Gucci. These are just a sample of well-known companies that are taking advantage of using pop-up retail stores to launch new products, reach more customers and sell more products. Many regional and local retail companies also are using 
pop-up stores as a low-cost, high-return method of increasing sales.
Simply defined, a pop-up store is where a company creates a temporary retail outlet at a location for a short period of time like a few weeks or few months.
So why pop-up stores? With the rise of e-commerce and greater competition, retailers are rethinking their marketing strategy and need alternative ways to quickly drive their brand, build customer relationships, and ultimately, increase sales. Plus, the high cost of long-term leases coupled with an abundance of supply over demand in the real estate market has created a sweet spot for short-term renting.
As a result, pop-up stores have become one of the hottest and disruptive trends in the 
retail space.
While the trend of pop-up stores continue to rise in popularity, employees at these stores will need a simple, fast way to access corporate network resources. The small amount of employees at these stores won’t have any onsite IT staff and will lack technical knowledge to install or configure any remote access solution. They literally need a solution that can be plugged in and ready to be used.
Aerohive has the perfect solution to extend secure, PCI compliant access for pop-up stores. Aerohive’s Branch on Demand solution is a cloud-enabled networking solution that helps retailers with pop-up stores get fast, fully secure remote access as well as enterprise-class Wi-Fi for employees using tablets to take customer orders, for example. Pop-up stores can also be enabled to provide guest Wi-Fi access to customers coming in with their smartphones.
The heart of the Branch on Demand solution is the BR branch router platforms. Based on Aerohive’s HiveOS operating system, the BR routers require no intervention from the remote staff to set up. Just plug in the branch router and it will automatically find Aerohive’s HiveManager cloud management system to push its configuration and security policies. The VPN connection is instantly set up as well. That’s it, and the pop-up store’s access is up in minutes. No need to pre-configure the router, have employees read any instructions, or train any users. And at headquarters, IT can centrally manage, easily configure, and troubleshoot one or many pop-up stores’ branch routers through HiveManager Online.
Aerohive understands how quickly retailers want to set up pop-up stores and can help them meet this goal with Branch on Demand’s instant, secure remote access and Wi-Fi capabilities.